Automate your AdRoll with the AdRoll AI Integration. Connect Zaira to your AdRoll account in one click, then bring window shoppers back with retargeting, manage suppression, and get reports in plain language — no code, no dashboard.
01Capabilities
What can AdRoll AI integration do
Get these AdRoll outcomes done for you with AI — bringing back visitors and saving ad spend on autopilot.
Whoami — Returns the connected user's profile, org, role, and default advertisable (account)
Get Entity List — Lists objects with filtering/pagination: advertisables, campaigns, ad groups, ads, audiences, labels
Upload Ad — Creates a new ad by fetching an image creative (JPEG, PNG, GIF, WebP) from a publicly reachable URL
Edit Ad — Updates editable metadata on an existing ad: name, click-through URL (including UTM), or labels
Ads Preview — Visual gallery of up to 25 ads with creative images, names, and metadata
Get Entity Metrics Batch — Delivery and attribution metrics over a date range: spend, impressions, clicks, CTR, conversions, CPA, ROAS
Campaigns Preview — Visual list of campaigns with status, budget, object counts, and up to three chosen metrics
Get Optimized Recommendations — AI-ranked optimization recommendations for an advertisable, by expected business impact
Get Account List Definitions — Discovers data sources (Salesforce, HubSpot, RollWorks, Bombora) and fields for account-list rules
Get Account Field Values — Suggested valid values for an account-list field (industries, intent topics, sizes), with typeahead
Get Account Lists — Lists the Target Account Lists (TALs) configured for an ABM advertisable
Get Account List Groups — Lists the groups within a TAL, with each group's account count
Get Account List Items — Individual accounts within a TAL group, sortable by fit/engagement grade (A-F)
Explore Account Count — Counts accounts matching targeting rules so you can size an audience before committing
Explore Account List — Returns the actual accounts matching rules with chosen firmographic/engagement columns
Get Account Spikes — CRM-linked accounts with a recent engagement/intent spike, ranked by intensity (Salesforce/HubSpot)
Get Account Spike Details Batch — Detailed spike drivers (and optional visitor activity) for up to 10 domains
Create Strategy — Builds and validates a new campaign strategy (budget and targeting), saved as draft or launched
Search Geo — Searches the geotargeting catalog (countries, metros, cities, postal codes) and returns location IDs
Edit Strategy — Changes a live strategy: budget, KPI, name, flight dates, status (pause/resume), or ads in an ad group
Get Entity Details Batch — Full config metadata for up to 25 ads, ad groups, campaigns, or advertisables
02Automation
Use cases
Real ways teams put AdRoll on autopilot with Zaira.
Re-engage visitors who left without buying
97% of first-time visitors leave without converting. Zaira sets up AdRoll retargeting so window shoppers see your ads again as they browse the web — bringing back the exact people who already showed interest, without you building audiences by hand.
Stop wasting budget on people who already bought
AdRoll keeps showing ads unless you suppress converted customers. Zaira manages your suppression lists automatically — removing buyers and opt-outs from retargeting as soon as they convert, so your ad spend stops chasing sold customers.
Ad reports that write themselves
Ask Zaira how your retargeting performed — spend, clicks, ROAS, conversions — and it pulls your AdRoll data and posts a clear breakdown to your Slack or Google Sheets on a schedule. No more exporting CSVs from the dashboard.
Audiences that stay in sync
Zaira connects AdRoll to your Shopify, CRM, and Sheets — adding new leads to the right retargeting audiences and keeping segments current, so your ads always reach the right people automatically.
03How it works
Connect AdRoll to Zaira,
bring visitors back on autopilot
Three steps: connect in one click, run retargeting that brings window shoppers back, and keep reports and suppression on autopilot — no code, no dashboard.
01
Connect AdRoll to Zaira
Sign up and connect your AdRoll account in one click with a secure sign-in (OAuth). No pixel to place, no API tokens, no config files — Zaira reads your campaigns and is ready to bring window shoppers back.
02
Bring back visitors, on your command
Say what to promote and your budget, and Zaira sets up AdRoll retargeting to reach the people who already visited your site — every campaign change staged as a draft, awaiting your approval.
03
Retargeting, on autopilot
Zaira keeps an eye on your campaigns around the clock — managing suppression so you stop advertising to buyers, and delivering reports to your Slack or Sheets on a schedule.
04More Integrations
Related Integrations to AdRoll
The tools people often used alongside AdRoll — connect them too to Zaira and run your workflows on autopilot.
Everything you need to know about the AdRoll AI integration.
No. The AdRoll AI integration from Zaira works without a single line of code. You connect with a secure sign-in (OAuth) — there's no pixel to configure, no API tokens to manage, and nothing to install or build. You just describe what you want in plain language, and Zaira handles the rest.
Yes. Tell Zaira what you want to promote and your budget, and it builds retargeting campaigns to bring back the visitors who left your site, manages your audiences and suppression, and keeps an eye on performance on a schedule — the work of a retargeting specialist, on autopilot.
No — you stay in control. Zaira stages campaign changes as drafts and nothing goes live without your review and approval, matching AdRoll's official draft-first controls. Every change is logged and reversible, and it never spends past the budget you set.
Zaira connects through AdRoll's official MCP server using secure OAuth and AdRoll's API. Like AdRoll's own AI connectors, it supports both reading your campaign data and creating campaign drafts — so you get real answers and actions without logging into the AdRoll dashboard.
Zaira can pull campaign performance (spend, clicks, conversions, ROAS), create campaign drafts and manage supported campaign workflows, explore audiences and accounts, and keep your retargeting current — all from plain language.
AdRoll's built-in AI (BidIQ and Automated Campaigns) works inside the AdRoll dashboard to optimize bidding and delivery. Zaira sits on top: it brings your AdRoll data to the tools you already use, manages suppression and audiences alongside your other work, and reports to Slack or Sheets — one assistant for your whole advertising stack.
Wherever you already work. Zaira posts spend, clicks, ROAS, and conversion breakdowns into your Slack, Google Sheets, or Notion on a schedule you choose — not stuck inside the AdRoll console.
AdRoll retargeting works best once you have enough visitors to build an audience. Zaira still helps with the setup — connecting your account, defining the retargeting audiences you have, and keeping reports and suppression running — so you can focus on growing traffic rather than wrestling with the AdRoll interface.
AdRoll's official connection is part of AdRoll's platform. On the Zaira side, the integration is included in your Zaira plan. Your media budget goes to AdRoll for the ads themselves, and you set that spend — Zaira just helps you run and report on it.
Start with [AdRoll]. Run on autopilot.
Join the movement and run your work on autopilot. Takes less than 60 seconds. Save 10+ hours a week.