Keyword research in plain language
Ask Zaira for search volume, keyword difficulty, and related terms for any topic or competitor — and get the answer instantly. No more exporting CSVs from the Keyword Magic Tool.
Semrush AI Integration
Connect Zaira to your Semrush account, then run keyword research, competitor analysis, and backlink audits — all in plain language, no code required.
01Capabilities
What can Semrush AI integration do
Go from connecting your account to 13 Semrush capabilities running for you.
- Domain overview — authority score, traffic estimate, keyword totals and top competitors for any domain
- Traffic overview — visits, channels and geography over time from trends data
- Audience research — who visits a site — demographics and interests versus its rivals
- Keyword research — search volume, difficulty and related terms with serp features
- Organic research — any domain's top organic keywords and landing pages
- Paid search research — competitor ppc keywords, budgets and ad copy
- Shopping research — product listing ads and shopping campaign data
- Competitor research — domains winning traffic in a niche or market
- Backlink research — referring domains, anchor text and authority trends
- Site audit — technical crawl issues and health scores from connected projects
- Position tracking — daily keyword rankings and visibility from tracking campaigns
- Project data — read-only access to your semrush projects' results
- Run any report — pick a report type, inspect its parameters and execute it
02Automation
Use cases
Real ways teams put Semrush on autopilot with Zaira.
Competitor gaps and traffic, instantly
Ask Zaira which keywords your domain ranks for that a competitor doesn't (or vice versa), and pull organic research on any domain. Answers in seconds, not hours of report building.
Backlink health and toxic links on autopilot
Ask Zaira to audit your backlink profile, flag toxic links, and surface referring domains and anchors — before they hurt your rankings. Clean up your link profile without the spreadsheet marathon.
Daily rank tracking without the dashboard
Ask Zaira for your position-tracking updates and keyword visibility changes — delivered into your channel on a schedule you set. No more logging in to check where you rank.
Site health audits without the crawl wait
Ask Zaira to run a site audit and summarize technical issues and health scores for your connected projects — no waiting for crawls or interpreting dense reports.
One assistant for all your marketing tools
Zaira connects Semrush AND your Google Drive, Notion, Slack, and more. Ask once and get answers that pull from everywhere your SEO and content work lives.
03How it works
Connect Semrush to Zaira, get SEO insights on autopilot
Three steps: connect in one click, ask in plain language, and get keyword, competitor, and backlink insights on autopilot — no code, no dashboard.
01
Connect Semrush to Zaira
Sign up and connect your Semrush account with a secure sign-in in one click, or use your own API key if you'd rather. Zaira handles API units, parameters, and authentication behind the scenes — no code, no configuration, no developer.
02
Automate it once, work around the clock
Chat with Zaira directly: 'where do we rank for project management software?', 'what's our competitor's organic traffic?', 'any new toxic backlinks?' — Zaira picks the right Semrush tool.
03
AI SEO insights on autopilot
Zaira posts keyword updates, competitor reports, and site-health alerts into your channels — on a schedule, automatically, where your team will actually see them.
05FAQ
Frequently asked questions
Everything you need to know about the Semrush AI integration.
No. The Semrush AI integration from Zaira works without a single line of code. Normally, Semrush's API requires a paid plan with API units purchased separately and technical parameter strings. Zaira handles all of that for you — connect with a secure sign-in or your own API key, and nothing else to install or configure.
The Semrush AI integration can run 13 Semrush capabilities on its own — keyword research, domain analytics, backlink analysis, traffic trends, competitor research, site audits, position tracking, project data, and on-demand reports. Ask in plain language on a schedule, and Zaira pulls the data for you with no dashboard clicking.
Connecting Semrush to Zaira takes a single click with secure sign-in, or you can use your own API key if you'd rather. Zaira stores your credentials securely and uses them to read your SEO data. There's nothing to install or configure — it works with your Semrush plan.
Yes. The Semrush AI integration needs no SEO jargon and no API knowledge. Content marketers, founders, operations, and agency teams can use it right away — connect your Semrush account and start asking Zaira for keyword research, competitor gaps, and backlink audits in plain language. No developer required.
Yes. Zaira connects to Semrush with secure, permissioned credentials that are encrypted in transit and at rest. It only performs actions you permit and reads the data your plan entitles you to. You control access and can disconnect at any time.
Semrush is a deep platform, so getting a quick answer means navigating toolkits, filters, and reports. Zaira gives you answers in plain language, runs reports on a schedule, and pulls cross-platform data — all without clicking through the Semrush dashboard. You ask, and Zaira handles the rest.
Ahrefs and Semrush's built-in AI help you work inside their dashboards. Zaira is an assistant that connects to Semrush AND your Google Drive, Notion, Slack, and more — so your SEO data, competitor research, and content all live in one assistant you can chat with. No exports, no switching tools.